Every message counts: improving the effectiveness of school communication

Giulia Tramontana

In today’s fast paced world, effective communication is more important than ever, especially in schools. Parents and caregivers need clear, concise, and timely updates about their child’s education, but with the overwhelming number of emails, text messages and app notifications they receive daily, schools must find a way to cut through the noise.

Our eBook is designed to help schools discover how they can streamline their messaging, improve parental engagement, and ensure every message sent has a real impact.

The communication challenge schools face

Parents want to stay informed, but too many messages can lead to information overload, and important announcements can get lost in crowded inboxes. Studies show that schools with strong parental engagement see better student outcomes including improved attendance, behaviour and academic performance; however, without a clear communication strategy or recourse, even the most critical updates may go unnoticed.

So how can schools make sure their messages are effective? How do they keep parents engaged without overwhelming them? These are the main questions on schools’ mind, therefore we have designed this eBook in hopes to further answer these questions.

What’s in the eBook?

Our eBook aims to offer and discuss practical strategies to help schools improve communication including topics on:

Consistency and clarity- how structured and predictable messaging builds trust.

Choosing the right channel- when to use emails, texts, or app notifications for maximum impact.

Avoiding overload- tips to ensure parents stay engaged without feeling overwhelmed.

The fire alarm analogy- why too many urgent messages can make real emergencies less effective.

Engaging parents effectively – steps to strengthen relationships between schools and families.

And much more! This eBook is a good way for your school to gain insight on tools and strategies that can ensure messages are clear, concise and effective. Whether you’re a teacher, administrator or school leader, the eBook will help you build a stronger, more engaged community.